A primeira premiação, selecionado filme com três minutos de duração, eleito na categoria de produto higiênico dentifrício "pasta de dente".
Chlorodont, 'Il Circo'
Advertiser: Chlorodont
Product: Toothpaste
Country: ITALY
Year: 1954
Production Company: Ferry Mayer
Vins du Postillon, 'Saloon Bar'
Advertiser: Vins du Postillon
Entrant Company: Cinema et Publicite
duração: 1'23"
Country: FRANCE
Year: 1955
Barclays Bank, 'Put Una Money for There'
Advertiser: Barclays Bank
Product: Banking
Country: UNITED KINGDOM
Year: 1956
Production Company: Geoffrey E. Summer
Potages Maggi, 'Opera Boeuf'
Advertiser: Potages Maggi Paris
Product: Produits Alimentaires
Country: FRANCE
Year: 1957
Production Company: Cinema et Publicite
Director: Lemoine et Boussac
Distillerie Brandy Stock, 'In Tutto II Mondo'
Advertiser: Distillerie Brandy Stock
Product: Brandy Distillery
Entrant Company: Gamma Film Sas di Roberto Gavoli / Ferry Mayer
Country: ITALY
Year: 1958
General Motors, 'Station Wagon' (cinema)
Advertiser: General Motors
Product: Automobiles
Entrant Company: Campbell-Ewald Company
Country: USA
Year: 1959
Production Company: Lawrence Schnitzer
Outro comercial de 1959 comparando a categoria do produto com as carroças do velho oeste...
Tired Dog (TV)
Entrant Company: Foote, Cone & Belding
Country: USA
Year: 1959
Production Company: Cascade Picture Inc.
Philips, 'Light'
Advertiser: Philips A/S
Product: Philips
Entrant Company: Gutenberghus Reklame Film
Country: DENMARK
Year: 1960
Director: Jens Henriksen
Chevrolet, 'Magic Ride' (cinema)
Advertiser: General Motors
Product: Automobile Chevrolet
Entrant Company: Campbell-Ewald Company
Country: FRANCE
Year: 1961
Production Company: Cinema et Publicite - Arco Film Productions Inc.
Director: Bernard Lemoine
Schweppes, 'Gardening Advice' (TV)
Advertiser: Schweppes Ltd
Product: Schweppes Tomato Juice
Entrant Company: Clifford Bloxham & Partners Ltd
Country: UNITED KINGDOM
Year: 1961
Media: Film Lions
Award: Grand Prix
Production Company: Ango-Scottish Pictures Ltd
Director: David Paltenghi
Johnnie Walker, 'Bashful Glasses' (cinema)
Advertiser: Johnnie Walker
Product: Whisky
Entrant Company: SH Benson
Country: UNITED KINGDOM
Year: 1962
Director: Bettiol-Bonati-Bettiol
United Brewers, 'Who Says Beer Is A Man's Beverage?' (TV)
Advertiser: United Brewers
Product: Beer
Entrant Company: J Walter Thompson
Country: USA
Year: 1962
Production Company: MPO Videotronics
Director: Charles Dubin
Chevrolet, 'Truck Egg Test' (TV)
Advertiser: Chevrolet Motors Division, General Motors Corporation
Product: Automobiles (Truck)
Entrant Company: Campbell-Ewald Company
Country: USA
Year: 1963
Production Company: TY Thyssen
Director: David Greene
Volumi a Fascicoli Settimanali, 'La Bibbia' (cinema)
Advertiser: Soc.Editori f. lli Fabbri
Product: Volumi a Fascicoli Settimanali
Entrant Company: Gamma Film Sas di Roberto Gavoli
Country: ITALY
Year: 1963
Production Company: Gamma Film Sas di Roberto Gavoli
Director: Roberto Gavoli / GP Beneschi
Alcoa Closures, 'Sounds' (TV)
Advertiser: Aluminium Company of America
Product: Alcoa Closures
Entrant Company: Ketchum, MacLeod & Grove Inc
Country: USA
Year: 1964
Production Company: The Europeans Inc
Director: Dick Roberts
Copywriter: Arthur Ross
Lustucru, La Preuve Par l'Oeuf' (cinema)
Advertiser: Lustucru
Product: Lustucru Pates Alimentaires
Entrant Company: Coudert et Dino
Country: FRANCE
Year: 1964
Production Company: La Comete Production a Surrut
Director e copywriter: J. Asseo
Rohm & Haas, 'Plexiglas' (cinema)
Advertiser: Rohm & Haas Chamische Fabrik
Product: Plexiglas
Entrant Company: Domo-Film
Country: GERMANY
Year: 1965
Director: H E Meyer
Laura Scudders, 'Supermarket' (TV)
Advertiser: Laura Scudders
Product: Laura Scudders Potato Chips
Entrant Company: Doyle Dane Bernbach Inc.
Country: USA
Year: 1965
Production Company: N. Lee Lacy/Associates Ltd
Director: N. Lee Lacy
Copywriter: Mary Ellen Flynn
Kodak, 'Sunrise, Sunset' (TV)
Advertiser: Eastman Kodak Company
Product: Instamatic Camera
Entrant Company: J Walter Thompson
Country: USA
Year: 1966
Production Company: Gerald Schnitzer Productions
Director: Gerald Schnitzer
Copywriter: Kenneth Thoren
Midland Bank, Money Talks' (cinema)
Advertiser: Midland Bank Ltd
Product: Banking Facilities
Entrant Company: Charles Barker & Sons Ltd
Country: UNITED KINGDOM
Year: 1966
Production Company: Cammel Hudson BrownJohn Associates
Director: Robert BrownJohn
Copywriter: David Cammel
Fleurop Interflora, 'Fleurop' (cinema)
Advertiser: Fleurop Interflora
Product: Trasmissione Omaggi Floreali
Entrant Company: Roma Ads
Country: ITALY
Year: 1967
Production Company: Massimo Saraceni Cinematografica
Director: Enrico Sannia
Burlington Industries, 'Dance' (TV)
Advertiser: Burlington Industries
Product: Clothing Textiles
Entrant Company: Doyle Dane Bernbach Inc.
Country: USA
Year: 1968
Production Company: MPO, New York
Director: Victor Lukens
Copywriter: Carol Sherman / Rick Levine / Herb Strauss
Copywriter: Massimo Saraceni
National Provincial Bank, 'Counting' (cinema)
Advertiser: National Provincial Bank
Product: National Provincial Bank
Entrant Company: Pritchard Wood & Partners
Country: UNITED KINGDOM
Year: 1968
Production Company: N. Lee Lacy Associates
Director: N. Lee Lacy
Copywriter: Brian Mendell/ John Webster
Purina, 'Park Bench' (TV)
Advertiser: Ralston Purina Company
Product: Purina Canned Meats For Dogs
Entrant Company: Gardner Advertising Company
Country: USA
Year: 1968
Production Company: Pacific Commercials
Director: Mack Bing
Copywriters: George Nicks/ Steve Sheldon
United Cereval Palsy Fund, 'Have a Cigar' (TV)
Advertiser: United Cereval Palsy Fund
Product: United Cereval Palsy Fund
Entrant Company: Doyle Dane Bernbach Inc.
Country: USA
Year: 1969
Production Company: Madison Quaid
Director: Dave Larson/Jack Dillon/Phil Worcester
Copywriters: Rudy Perz
Pepsi-Cola, 'Nino' (cinema)
Advertiser: Pepsi-Cola
Product: Pepsi-Cola
Entrant Company: MacDonald Publicidad SRL
Country: ARGENTINA
Year: 1969
Production Company: Smith Producciones SRL
Director: Ricardo Becher
Copywriters: Peter Webster
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